January 30, 2009

Service Mark

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I like the way blogs unravel..
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Making a blog is very similar to live theatre in that every post is a rehearsal for an end product you will never attain. If the show continues, the discovery will continue.
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I titled this blog Junction home Services because I wanted to have a place online to represent my business. I turned around and nick named it Junction Box because I want the business to be all encompassing. In other words I would like to bring all of my interests under one header.
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Initially I had intended to change the company name to Junction Home Services from Strange Renovations. But after shining my lamp on the pro’s and con’s of such a change I believe what I would like to do instead is make “Junction Home Services” a service mark for a suite of services provided by Strange Renovations.
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One of the requirements for registering a service mark is that you have to be able to accurately describe what services you plan to perform. So, it now appears that this blog, intended to represent my business, has grown into a vehicle to help me define it.
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Blog, blog, on the screen, what will those services be?
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So far I have:
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*Home inspector – Will require schooling’s and certifications and continuing to purchase tools that will help me do the job better.
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* Green Building consultant – More studies and certification… This one is fairly long term; I am in no rush to ride any waves. It is something I have always been interested in and want to include.
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* House Historian – I have mentioned before that I am a documentarian by nature . I want to hone and own this impetus and apply it to houses. What I find really thrilling about this one is it could be a family affair. Panchia has a working knowledge of the agencies which keep records in Georgetown. She knows where to look and has the curiosity to really follow her nose. I share that curiosity, if not her meticulous mind, and would be very comfortable with another aspect of detective work - the personal interview. Add to this that interviews could be recorded and produced oral histories of a home or property and this idea simply blossoms for me by bringing in my interest’s of photography and audio recording. When I first had this notion I went to the web and typed in “Home Historian” and found this article about a woman who sets a wonderful precedent.
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*Property Management –This one I just am not sure about. That should be a red flag, I know but I am just not prepared to rule it out because to some extent I already do this with clients. I think I would have to define my personal meaning of the term.
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*I would like to keep building with an eye toward small homes designed to facilitate future growth.
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And that’s it, for the time being, but time being what it is, I probably ought to give myself a time limit. Why not by end of April 2010 to have a definitive list and a plan to build upon?

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3 comments:

rocketts said...

Thanks for "Service Mark". Missions, definitions open to evolution and change. It appears as if an artists statement is starting to take shape as well. I've come to love this process. I find it incredibly difficult, frustrating and inspiring. The telescope and the microscope. The Knights most defining cornerstones still nudge and tug at the form wherein new freedom flys. I love your blog, your nails, nuts and screws. I wish I liked the word "blog".

rocketts said...

I see now what my memory mistook for "nuts" are actually washers. I am very fond of washers. Nice washers.

Barry said...

I think there is a nut on the bolt near the bottom of the page isn't there?

Sometimes it helps me to remember that blog comes from web log. At least a web log sounds like some form of journal whereas a blog sounds a little like a body function. :-)

I know what you mean about the telescope and the microscope.

Further in and out.